CPG SOFTWARE

CPG software to run your field sales, orders and retail execution

Run order taking, retail execution, trade promotions and analytics for your field teams in one app. Built for CPG brands and distributors selling into retail, grocery and foodservice.

Official partner
Book a demo
Sales engagement dashboard and mobile customer profile

Trusted by top performing CPG teams

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

CPG software for the full
field-to-shelf operation

Give your reps, merchandisers, brokers and back office one connected system for every order, every visit and every promotion across retail, grocery and foodservice.

Order management
Order management workflow

ORDER MANAGEMENT

Route every wholesale order through one validated flow

  • Per-account pricing and credit terms

    Each customer opens with their own price list and credit limits, applied automatically at checkout.

  • Order taking from any channel

    Field reps, the B2B portal, email and phone all routing through the same validated pipeline.

  • Bulk order fulfillment

    Select multiple orders, generate pick lists and route deliveries in one flow.

Book a demo
Retail execution & photo reporting
Retail execution and photo reporting workflow

RETAIL EXECUTION & PHOTO REPORTING

Track merchandising compliance at every chain location

  • GPS-verified store visits

    Every check-in stamped with time and location the moment the rep arrives.

  • Photo and form capture

    Shelf photos, planogram audits and step-by-step guides linked to the store.

  • Camera-only mode for compliance

    Lock photos to the live camera for retail partners who demand proof.

Book a demo
PROMOTIONS & ANALYTICS
Promotions and analytics workflow

PROMOTIONS & ANALYTICS

Set up promotions and see what sells, store by store

  • Volume and trade promotions

    Rule-based: buy X get one free, percentage off, dollar discount, applied at the cart and shown on the invoice.

  • Sell-through by SKU and account

    Live dashboards show which products move at which retailers, sliced by territory.

  • Export to Excel or share a live link

    Reports go to brokers and retail partners in the format they ask for, without rework.

Book a demo

How CPG teams use SimplyDepo

1

Import your data

Upload customers, products, pricing and historical orders. We migrate from QuickBooks, sheets or your old system.

2

Build your routes

Assign accounts to reps by territory, set visit cadences and attach merchandising guides.

3

Track and report

See every order, visit and promotion live. Filter by SKU, account or rep to act on opportunities the same day.

Take control of your entire
CPG operation

Book a 20 minute demo. See how CPG brands and distributors capture more orders, run cleaner retail execution and prove promo lift, from one platform.

30-day free trial
No contracts
Free team training
Book a demo
SimplyDepo awards
4.7 on G2
4.9 on Capterra

Real results for distribution teams

Reduce manual work, improve execution quality and drive consistent revenue growth across stores, routes and territories.

  • From day one, every store visit, task and photo was captured in one place. It has become essential for managing retail execution day to day.

    Smiling bearded man with short hair in a blue shirt stands against a vibrant yellow background, ideal for featured front page images.

    Darien Brown

    National Retail Manager, 88 Acres

    Read case study

    • +10 hrs

      Saved weekly per sales rep

    • +30%

      Increase in reordering volume

    88 Acres snacks—Dark Chocolate Sunflower Seed Butter, Cinnamon Maple, and Dark Chocolate Sea Salt Bars—on a yellow backdrop.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

    Read case study

    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

    Smiling woman with straight, shoulder-length brown hair in a reddish-brown top, foregrounded with others blurred behind her.

    Laura Mendez

    Operational Manager

    Read case study

    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

    Happy man with short, dark hair in a light green jacket stands smiling against a solid green background, radiating positive energy.

    Tim Sher

    Vice President, HC Foods

    Read case study

    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.

  • SimplyDepo is the platform that allows us to have all of our customers in one place for both the sales team and the field marketing team.

    Smiling young woman with long dark hair, gold hoop earrings, and a black top stands in front of a light green background.

    Sofia Estrella

    Field Marketing Manager, Waku

    Read case study

    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A lineup of Waku prebiotic herbal tea cans in pineapple, passion fruit, peach, raspberry, and lemon flavors on a yellow gradient backdrop.

  • SimplyDepo is the platform that allows us to have all of our customers in one place for both the sales team and the field marketing team.

    Smiling man with short black hair in a dark blue collared shirt stands in a bright room with shelves and large windows behind him.

    Mervin Lei

    Co-Owner, Winneram International

    Read case study

    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Two Winneram International trucks parked by a beige building with company name, overlaid by a maroon leaping ram Winneram logo.

  • SimplyDepo deals with my challenge of managing wholesale distributors and having transparency over retail sales in NYC.

    A man with glasses and a trimmed beard wearing a camo jacket and gold necklace stands in a modern kitchen with white cabinets.

    George Peters

    District Sales Manager, Brooklyn Best

    Read case study

    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Brooklyn Best Mint Tea can in a red basket, next to fresh mint leaves and lemons. Green can reads Low Sugar, Not Too Sweet.
    INTEGRATIONS

    Connect your CPG stack

    Keep orders, inventory, accounts and promotions in sync across QuickBooks Online, Shopify, Stripe, ShipStation and HubSpot. Open API ties SimplyDepo to whatever else your CPG ops team uses.

    Book a demo
    100+ INTEGRATIONS · OPEN API
    Book a demo

    How modern CPG teams outperform legacy tools

    Generic CRMs, accounting systems and retail audit apps weren't built to run a CPG operation. They cover one piece and leave the rest in spreadsheets.
    Order taking across every channel
    Retail execution and merchandising compliance
    Trade and volume promotions
    Live CPG analytics by SKU and account
    Native QuickBooks Online sync
    Offline-first mobile for field reps
    Built for CPG brands and distributors
    Per-account pricing and credit terms
    Onboarding speed
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ 3-5 business days
    ⚠️ Limited
    ❌ No
    ⚠️ Limited
    ⚠️ Partial
    ⚠️ Partial
    ❌ No
    ❌ No
    ⚠️ Partial
    ⏳ Weeks - Months

    Frequently Asked Questions

    What is CPG software?

    CPG software is built specifically for consumer packaged goods brands and distributors to run the field-to-shelf operation in one app: order taking, retail execution, trade promotions, inventory and analytics. It replaces the patchwork of spreadsheets, generic CRMs and broker calls that most CPG teams stitch together.

    Who is SimplyDepo's CPG management software built for?

    SimplyDepo is built for emerging and growing CPG brands and the wholesale distributors who carry them, typically teams of 1 to 100 reps selling into retail, grocery and foodservice. Reps capture orders, audit merchandising and run promotions on the same mobile app.

    How does CPG analytics software inside SimplyDepo work?

    Live dashboards show sell-through by SKU, account, territory and rep, with the option to export to Excel or share a link with your brokers and retail partners. The data comes from real activity logged in the field, not survey forms.

    Does SimplyDepo include CPG inventory management software and merchandising tools?

    Yes. CPG inventory management tracks on-hand, allocated and available stock per SKU, with reorder thresholds and automatic alerts. CPG merchandising software covers shelf audits, planogram compliance, GPS-verified store visits and camera-only photo capture for retail partners that demand proof.

    Can SimplyDepo handle CPG trade promotion management and sales promotion tracking?

    Yes. SimplyDepo runs rule-based promotions: buy X get one free, percentage discount, dollar amount off, applied automatically at the cart and posted on the invoice. Volume and trade promotions track at the account level, so you can prove what’s selling on each promo across your network.

    What makes SimplyDepo the best CPG order taking software for growing brands?

    SimplyDepo combines CPG order taking software, retail execution, trade promotions and native QuickBooks Online sync in one mobile-first app, at $89 per rep per month with no annual contract. Built for teams of 1 to 100 reps, live in 3 to 5 business days from your first call.

    Boost Sales.
    Cut Manual Work.

    Capture every order, run cleaner retail execution and prove what's working, from one app built for CPG brands and distributors.

    Book a demo
    • +15h

      Save weekly
      per rep

    • 93%

      Increase
      buyer retention

    • 24%

      Increase
      in retail sales

    bg

    Let's connect!

    Have questions? We're here to help you grow.

    Error: Contact form not found.

    SimplyDepo Privacy Notice
    Interested in SimplyDepo?
    We would love to take your business to the next level.

    Error: Contact form not found.